Robin Caller, good luck from AJi

March 11, 2010

Timber!

March 5, 2010

No, we’re not talking about David Attinger’s new Scandinavian study but rather the spate of accidents that have befallen Attinger Jack’s creative department this year.

First prize goes to creative director Tim Blackshaw who, after varnishing his floor, decided to pay a visit to his loft.  All good you might say except that Tim forgot to clean the underside of his boots.  Cue slippery soles, ladder and lofts…what else did the man expect with this heady mix?  His wife, obviously a tad wiser, guessed correctly and the photo on the left shows her capturing Tim in full flight.  Wright brothers eat your heart out.

Not to be outdone, Tim’s sidekick Dave Hallows chose to re-roof his garden shed.  Cue damp-riddled roof, loose tiles and wet weather….along with a thump and a muted ‘Arrgghhh’.  Our second prize therefore goes to Dave, although points were deducted for lack of originality.

Back in London, the AJi team (working on their new personal injury comparison website Claim Junction) were quick to pass a few leads to their accident advice client. The response?  “It was their own fault, who do you expect us to sue, God?”

Mirror Mobility Launched

February 25, 2010

So, it’s finally up and running.  What might you ask?  No, it’s not Adam’s new personal dating site (prospects ranked in chronological order) but rather AJi’s new mobility comparison website for the Daily Mirror.   Called Mirror Mobility it’s been a big project and we’re all delighted to see it finally up and running.  As part of the deal we’ve struck with the Mirror, AJi will also be supplying one news feature on mobility each week.  To see our first article for the Mirror click here.

On a separate note, news reaches us that Alex Attinger has now fixed the venue and date for his stag do at the MGM Grand in Las Vegas.   When queried about it, Alex looked anxious and remarked, “I feel it’s still a bit close to home” before adding, “I’d have preferred it to be somewhere where photos can’t be uploaded to Flikr.”  Which leaves us wondering, what’s he worried about?

AJi gives birth to Mobility Compare

February 9, 2010

After nine months of hard graft, Alex Attinger and the team are the proud parents of a new comparison website, Mobility Compare.  A 19 pound colossus, the website offers consumers the chance to compare different manufacturers of hearing aids, adjustable beds, recliner chairs, stairlifts, bathing aids and mobility scooters.

The team has also struck a deal with a major organisation to ‘white label’ the site giving the boys confidence that the new website is, as they thought, best in class.

Aside from Mobility Compare’s comparison tool, the new website also offers a daily news feed as well as not one but two weekly blogs looking at all aspects of mobility and related issues. 

The only fly in the ointment was when Alex presented the new website to his father, David Attinger, who thought that Alex was suggesting he might need a new stairlift for his Bath 3^rd floor office.  Alex tells us it was a ‘quick meeting’.

Finally, a thank you to Murray Newlands for his consultancy services and stellar advice.

Chocolate Brownie

January 26, 2010

It’s rare that anyone at AJi in Farringdon has time to make dinner, let alone ‘moonlight’ in another job. However, that’s precisely what happened last weekend when Carla Spuri was spotted ushering round tourists in central London.  Hmmm.  Central heating bills too high?  A new Miele appliance needed for the kitchen? 

No. Apparently AJi’s senior campaign manager, an avid foodie with her own well-known food & recipe blog, occasionally helps out on London’s Chocolate Tours where she gets to visit numerous chocolate shops whilst having ‘chocoholic chats’. When confronted on Monday morning not only did Carla admit to being a ‘chocoguide’, she added that the following day she helped a food blogger friend evaluate 19 different types of chocolate brownie.

With Carla having another dinner party this weekend, round the corner from where the serial killer Denis Nilsen lived, the staff attending from AJi will expect nothing less than a chocolate extravaganza followed by a free taxi to Weightwatchers. 

Mobility Solutions

January 21, 2010

After many months in development, Attinger Jack interactive will shortly be launching a brand new website for people with mobility problems.

We’re going to keep the name under wraps until the actual launch date is near – a week or two at most from now – but here’s a sneak preview of our beta test site.

So what’s it all about?  Well, it’s a comparison website that lets consumers find out more about the various mobility aids available on the market.  These include stairlifts, riser recliner chairs, adjustable beds, mobility scooters, bathing aids and even hearing aids.

A UK-first for mobility products we hope it will become the first point of call for millions of people (and their adult children) looking for mobility aids for themselves (and for their parents).  There will be no daily editorial as such on the site although we will be writing our weekly views on our mobility blog which is now up and running.

All we’d advise is that for the foreseeable future you don’t invite Alex Attinger out for a drink.  Why?  Having immersed himself in mobility aids for the past five months, all you’ll get out of him is how WD40 works ‘oh so well’ for stairlifts.  Scintillating it’s not.

Happy New Year!

January 8, 2010

Or is it?  The staff at Attinger Jack in Bath might beg to differ as the office heating for the whole agency has packed up.  To keep morale high in temperatures of a less than toasty -2 degrees centigrade, staff are running a competition to see who can wear the most layers of clothes yet still remain mobile.

With stairs between all 5 floors wide enough for only one single heavily layered person, queues have even been seen forming between account management and the basement creative teams.

Meanwhile the staff at AJi in London are enjoying office temperatures of a warm 22 degrees centigrade, with t-shirts the standard apparel.  Whilst not wishing to be seen to be gloating in the tropical ambience, AJi London staff have been laying bets on the odds of an office’s heating system packing up during the coldest spell since 1982.  As one staffer was heard saying, “with luck like that, I wouldn’t want to get on a plane with any members of the Bath agency.”

Merry Christmas!

December 22, 2009

It’s that time of year again and the teams at Attinger Jack Advertising in Bath and Attinger Jack interactive in London would like to wish everyone a Merry Christmas and a fantastic 2010.

A year ago, at a meeting of media owners in London, the feeling was that 2009 would be a year of ‘carnage’.  Thankfully that hasn’t happened and both AJ agencies have hit their respective targets.  What does 2010 have in store?  It’s difficult to say but one thing is clear, performance-based advertising will take centre stage.

As for the various staff at Attinger Jack in Bath, the holidays will come as welcome respite from the AJ Christmas party held at the Firehouse in Bath.  The evening was pleasant, yet tame by AJ standards, with David Attinger wearing the obligatory captain’s hat.

As the evening progressed things took a rather wilder turn for the better, or worse with flaming sambuca’s being the drink of choice.  However, as our video clip shows, someone needs to tell Ollie that it’s best not to spill your sambuca whilst it’s still alight.  Ollie was last seen in Bath Infirmary but the nurses tell us he’s doing fine.

Merry Christmas and a Happy New Year!

Shaken not Stirred

December 17, 2009

It’s Christmas Party season and last Saturday saw one of the social calendar events of the year – the Accident Advice Helpline (AAH) Christmas Party.  This year’s event was held at Camden’s Holiday Inn, precariously situated alongside Regents Canal.

With lifeboats to hand and teams of lawyers based in Camden’s AAH offices, cynics might wonder whether AAH purposely host their parties in ‘dangerous locations’ in order to drum up business.

Whilst all of us at Attinger Jack don’t buy into such cynicism, the event’s James Bond theme had guns and starting pistols pointed at everyone.  As Alex said, ‘it only takes one to be loaded and there’ll be more business for AAH than they’ve seen in a year’.

As it happens the event passed of peacefully with Adam and Alex joining in with the James Bond fancy dress theme although Alex’s Beretta starting pistol did raise more than a few eyebrows as he fired it at AAH owners, Darren and Laurence, from a distance of two feet.  We’re expecting a lawyer’s letter any day now….

A Royal Performance

December 10, 2009

Occasionally the team at Attinger Jack interactive come up with a novel idea, often birthed between a bottle of Chairman’s Reserve rum (Alex) and Lagavullin whisky (Tom). 

This particular idea was worth the hangover it gave its proponents – performance based SEO.

Here’s how it works.  For a fixed monthly fee of just £1,000 and a ten percent share of incremental revenues delivered off the back of the improved SEO, clients can now achieve enhanced SEO for dramatically reduced risk.

You see, at the moment, many companies are spending £tens of thousands on SEO just to see it disappear into a black hole.  It all sounds suspiciously similar to what happened ten years ago when ‘website development’ cost £50,000 yet now costs just one tenth of that figure.

Alex points out, “performance based SEO will sort the boys from the men, because only those professionals that can truly deliver SEO can make performance based SEO work.”