Attinger Jack merges with digital sibling AJi

August 14, 2008

One of the UK’s leading direct response agencies, Attinger Jack, has merged with its sister agency, interactive specialist Attinger Jack Interactive (AJi).

Commencing with immediate effect, the newly merged company will see the two agencies offer a fully integrated customer generation solution spanning television, press and online. The new agency will be called Attinger Jack.

With headquarters based in Bath and Farringdon, London, the company will continue to specialise in direct response advertising for direct selling clients whilst simultaneously offering a state-of-the-art lead generation service both on-and-offline.

A top 50 UK agency with billings in excess of £25 million, the newly merged company has 30 clients including Dial-a-Phone, Accident Advice Helpline, Optical Express, One Banking, Laithwaites and Toolstation.

David Attinger, Managing Director of Attinger Jack, says: “Attinger Jack is now in its 28th year and our longevity and success have been based solely on our expertise in customer recruitment for direct selling clients. We know what works in customer acquisition and whilst offline will continue to play an important part in the media mix, the merging of AJi will allow us to drive customer acquisition online as well.”

Alex Attinger, Managing Director of Attinger Jack’s interactive division, says: “Online lead generation and customer acquisition is the fastest growing sector of internet marketing and AJi is one of the leading specialists. By merging with Attinger Jack we are able to offer this service to all the group’s clients, and offer what we feel is the best customer acquisition model available anywhere at any price.”