Attinger Jack wins three new accounts worth £1.75 million

August 14, 2008

Leading Top 50 direct advertising agency, Attinger Jack, has won three major accounts focusing on direct sales press advertising within the national and magazine press.

Attinger Jack’s first account win is for GardenBargains.com, the Lincolnshire-based online fruit tree and plant specialist.  The company, which specialises in flora adapted to the UK climate, will have an estimated media spend of £750,000 for national and magazine press advertising.  www.gardenbargains.com

The second account win is for Aberdeenshire-based mail order butcher, Donald Russell.  The company, a supplier to H.M. the Queen of meat and poultry and a Royal Warrant holder, specialises in grass fed meats, wild game and fish.  Founded in 1974, the company has recently seen significant growth and achieved sales of £20 million per annum.  With an estimated media spend of £500k, Attinger Jack will focus on off-the-page press advertising in national and magazine press in order to drive sales.  www.donaldrussell.com

The final account win is for Natureform shoes which specialises in providing extra wide fitting shoes and slippers, and other wide fitting comfort products.  Based in Lancashire and a subdivision of UK shoe giant Bacup Shoes (one of the top 50 fastest growing companies in the UK - Business XL Magazine), Natureform shoes is targeting mature over-50’s with an estimated £500k media spend in the national and magazine press.  www.natureform.co.uk

David Attinger, Managing Director of Attinger Jack, says: “To win three new accounts in such difficult market conditions is testimony to our expertise and reputation in customer acquisition for direct selling clients.  We’re thrilled to be appointed, not least because each of the above companies is expanding massively and our role will be to assist this process.  It’s a challenge we’re looking forward to.”