Alex gets quoted in Marketing Week

January 20, 2009

In the latest issue of Marketing Week, Alex is quoted in a piece by Richenda Wilson on interactive marketing. The feature looks at the issue of web analytics and the fact that online delivers instant customer insight.

 

This is a subject close to Alex’s heart because he believes passionately that lead gen can only work if the campaigns are monitored continuously as they progress. This means that customer insight needs to be applied instantly.  Here’s what Marketing Week have written:

 

Alex Attinger, commercial director of lead generation agency Attinger Jack, agrees that instant response is essential: “In online, post-campaign analysis is too late.  In lead generation, tens of thousands of pounds are being spent each hour and this needs DM principles applied in real time.”

 

“Many online marketers fail to analyse performance as the campaign progresses. This is often due to lack of resource but it is a false economy. Marketers are just beginning to wake up to this.”