Ann gets quoted by Royal Mail

March 16, 2009

  Four weeks ago, Royal Mail contacted us and enquired whether we would give a few quotes to highlight the power of direct mail for their new website, Mail Media Centre (www.mmc.co.uk).  As specialists in DRTV, off-the-page advertising and online lead generation, we couldn’t understand why Royal Mail had contacted us? 

Their response:  “yes, but don’t you use direct mail as a CRM tool to retain the customer dialogue once a person has been recruited or even enquired?”  Aha, yes we do!  In fact we’ve found direct mail to be a vital component in communicating with either initial enquirers or existing customers.  Ann was therefore delighted to provide a quote for Royal Mail’s new website.  Here it is:

‘We’ve used direct mail in tandem with many of our direct sell direct response television (DRTV) and off-the-page advertising campaigns.  You can normally only show a limited amount of product information in either a 30-second DRTV spot or a half-page press ad, whereas a catalogue or brochure can really expand upon the product range in greater depth.  We’ve had spectacular success with a combined strategy of gaining initial interest via press and TV and using direct mail to follow up enquiries via a catalogue or brochure.’