It’s finally here.  AJ Media, our new standalone media agency, was launched this week with all the Media Week fanfare we could muster.

Run by our very own Alice Buttling-Smith, AJ Media is situated alongside Attinger Jack’s current operation in the centre of Bath.

So what’s the big difference between Attinger Jack’s existing media planning and buying outfit and AJ Media?

It’s this.

There are a number of creative-only agencies, mostly design houses, with no media buying facilities for their clients. It became obvious to us that these clients think that TV and press advertising are ‘out of their league’ simply because they don’t have the budgets.

Not so.  With specialist late space buying, often a few hours before deadline, Attinger Jack is able to negotiate extraordinary ad rates for its clients.  We’ve therefore extended this offering to standalone creative agencies and design houses so they can in turn provide this service for their clients.

It’s a win-win for all concerned.

Alice herself says: “National press advertising and DRTV are often seen as the preserve of large established brands.  This isn’t the case, with short term buying allowing a company to take full advantage of both channels.”

Good luck Alice.