Barrhead Travel’s to London

July 29, 2009

Good news on the lead gen front as Attinger Jack’s interactive division has signed up Barrhead Travel for its first ever lead gen activity.

Barrhead Travel is a real coup for Alex, Tom, Andy and the team. Why? It’s one of the UK’s biggest independent travel operators with a staff of nearly 400 based in Glasgow. Small it’s not.

Specialising in cruises, flights, package holidays as well business travel, the company owns a portfolio of websites including flightsdirect.com, bargainshortbreaks.com and cruisedirect.co.uk.

AJi will supply leads generated through its ActiveYou lead generation website to provide leads for use in Barrhead Travel’s email marketing campaigns as well as help building Barrhead Travel’s prospect database.

Tom Evans, Sales Director of Attinger Jack interactive, says: “Barrhead Travel are one of the biggest names in travel and we’re delighted to have demonstrated to them that lead gen will work if the leads are of high enough quality.”

Exactly! It’s all about the quality and always will be. After all, isn’t it better to have one lead that converts than 100 that don’t?