Bombay Duck

July 8, 2009

Having safely returned from the Indian subcontinent, our intrepid heroes Tom Evans and Alex Attinger have made it back to AJi’s office in Farringdon, London. Just.

Gingerly clutching their stomachs after one too many Vindaloos, the chaps have been busy assuring us that their trip was ground-breaking. No, we’re not talking about their toilet ablutions but rather the stunning news that Active You will shortly launch in India.

This will make Active You India the world’s first dedicated lead generation website in what is the world’s second most populous nation! The potential is enormous, not least because the Times of India has negotiated an exclusive lead gen deal with Active You. The Times of India is the subcontinent’s biggest media conglomerate (it also owns Virgin radio in the UK), and the deal will see Active You running some exclusive competitions and offers right across India.

With a population of over 1 billion, the lead gen potential is simply staggering. Think UK, multiply by 15. No wonder everyone’s so excited….