David Gets Quoted in Marketing Week

January 23, 2009

David Attinger graced the pages of Marketing Week this month in a piece written by Archana Venkatraman on the topic of promotions and incentives.  In the feature, Archana points out that newspapers have always focused heavily on promotions and quotes David as saying:

 

“Newspapers will increase their promotional activity in 2009, because when all other sectors are suffering a credit squeeze, an age group skewed to the over 50’s is a major asset.”

 

This is true, for example, the Daily Telegraph has 800,000 readers with an average age of 61, mostly ABC1’s.  The disposable income amongst this group is phenomenal - particularly as their kids have left home, the mortgage is paid and they are financially secure.  Newspapers will therefore continue to deliver results for brands selling off-the-page if the media planning and buying is spot on.