IAB’s Lead Gen Taskforce hits the mark

September 18, 2009

As readers of this blog will know, the IAB Lead Generation Taskforce is the first group in the UK established to promote the benefits and opportunities of online lead generation, which saw a growth of 94% worldwide last year.

 

Sitting on the Taskforce is our very own Alex Attinger, who along with other members of the group has been instrumental in helping draft a series of educational whitepapers to help marketers demystify the channel.

 

Alex’s main input has been into the whitepaper looking at co-registration lead generation, especially issues of lead validation and lead quality – a subject that’s close to Alex’s heart as anyone who meets him will testify (we once caught Alex talking about lead gen quality to the local café owner who faked mild interest as she buttered his chicken roll).

 

For lead generation marketers, the IAB’s whitepaper’s are a ‘must-read’, written by a team of cutting edge industry specialists who really know their co-reg from their back end pathway.  Please click here to download.

 

A word of thanks to the IAB’s Amit Kotecha who has been the coordinator of the whitepapers and in the process endured hours upon hours of lead gen witterings and mutterings from the various Taskforce members.  His ears are still ringing now.  Thanks Amit.