IAB Lead Gen Seminar

December 3, 2009

The great and good of the online lead generation world met this week for the IAB’s first ever lead gen seminar.  Taking place at the IAB’s swanky hip offices in a converted Covent Garden warehouse, the event attracted over 70 lead gen specialists.  Attendant brands included Danone, BMW, Air France, AOL and a host of media agencies such as Bigmouth Media, Mediacom, Response One to name a few. 

As founding members of the Internet Advertising Bureau Lead Generation Taskforce, AJi was also out in force with Tom Evans, Alex Attinger, Andy Turner and Jez Walters all present at the seminar. 

Tom was perhaps less present than most after indulging in one too many Asahi beers which he disclosed contributed to a “monster hangover”.  He then added “perhaps I’m getting old”……at 27?  Eh?  We dread to think what sort of hangover he’ll experience aged 50.

Feedback for the seminar was excellent and it is hoped another one will take place towards the latter half of 2010.  Other events planned for 2010 include a practical workshop, a debate and also some video interviews. Watch this space.