IAB showcases Cheapflights campaign

November 24, 2009

The Internet Advertising Bureau,  the UK’s leading online trade body based in Covent Garden, has just used one of Attinger Jack interactive’s campaigns as a case study for its lead generation section.

The campaign in question was for Cheapflights, the UK’s leading travel price comparison website.  Attinger Jack interactive was tasked by Cheapflights to drive registrations to its weekly e-newsletter with strict open rate targets of 32%, well above the industry average of 26%.

How did the campaign do?  In month one, 8,000 registrations were generated with an open rate of 18%.  By tweaking the campaign and modifying various aspects, subsequent results have witnessed monthly volumes of 16,000 with open rates peaking at 36%. 

The campaign is text book lead generation and a cast-iron example of AJi’s expertise in developing campaigns and also improving on them in real time in order to deliver the end results.  Cue pleased client and more than a few back-slaps for the hard working team at AJi in Farringdon.

If you’d like to read the case study, please click here.