Online Lead Generation Taskforce releases its first report

May 25, 2009

Following Alex’s recent appointment to the Internet Advertising Bureau’s Lead Gen Taskforce, our MD recently attended his first meeting at the IAB’s Malkin Street offices in London’s Covent Garden.

 

And, yes Natasha, he walked there!

 

The Taskforce reviewed the release of its first whitepaper, written to provide a general overview of the lead gen sector including basic terminology and definitions.  The whitepaper has been downloaded more than 300 times already - if you need any proof about the interest in lead gen, look no further than that impressive stat.

 

To get your own free copy of the whitepaper, please click here:

http://www.iabuk.net/en/1/onlineleadgeneration.html

 

Alex was also invited to join the co-registration subgroup which will be producing its own ‘co-reg’ whitepaper in time for the Autumn.  The whitepaper will be written to spell out what ‘co-reg’ means alongside a comprehensive overview of the discipline.  Joining Alex will be Trine from Adpepper, Robin of Goallover, Simon from Clash and Tim of Magnetise. 

 

In the meantime, if anyone would like to talk to Alex about lead gen or co-reg, then he’d be delighted.  Simply email alex@ajinteractive.co.uk.