September highlights

September 29, 2009

No, we’re not talking about Ann Gardiner’s hair, but rather to flag up one of this month’s episodes involving David Attinger and his Mont Blanc.

 

It all started with a review of Cash4Gold’s latest ad campaign in Marketing magazine.  As David read the piece, his face went redder than a bottle of Gevrey-Chambertin accompanied by a demeanour that could best be described as ‘frosty’.

 

With AJ’s staff giving him a wide berth for the remainder of the morning, our Managing Director let rip with his trusty feather and ink.

 

The result?  A scorching riposte to Jon Howard, laying it out clearly that advertising is all about sales, not fancy creative.  As David continually points out, creative is only important to the extent that it drives sales. 

 

Quite.

 

Indeed, all AJ staff know that “creative for creative’s sake” is a sure fire way of putting David into the sort of mood not seen since Winston Churchill discovered Germany had invaded Poland.

 

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