It’s a lead, Jim, but not as we know it!

June 30, 2010

So, the news is out.  Marketing Week has run an expose on Attinger Jack interactive’s latest innovation – LeadBooster.  We’ve tried to hold onto the secret for a while but, somehow, the news has now leaked out. 

What is LeadBooster? It’s a lead generation data pool with millions of high performing records for marketers to use for their own direct marketing & email campaigns.  It’s been developed by our business partner Database Group (DbG) who will now collate all the data from holidayyou.co.uk, activeyou.co.uk, claimjunction.com and mobilitycompare.co.uk into one lead generation datapool.

What makes LeadBooster unique is that DbG will take AJi’s data and add their own attributes to it.  This will allow marketers to pulls extracts by lifestyle as well as location, interest and purchasing history.  Added to this will be a unique web interface allowing marketers to create their own counts and pull off their own data sets (a ‘no hassle’ and bureaucracy-free zone). LeadBooster will be launched in September and we’ll disclose more details soon.

To read the Marketing Week article, click here.