Archive for the ‘Features’ Category
November 4, 2008
For catalogue and mail order start-ups, the age of the Internet has produced unparalleled opportunities. Rather than needing to raise £one million of venture capital and undertake a risky print run of 100,000 prospect catalogues, anybody can now create a website and put their product online for minimal cost.
This has ...
October 28, 2008
When Alice (our Media Director) landed a stunning £2k deal for a spot in the Sunday Times magazine, she promptly texted the client proposing he opened his wallet immediately to sign-off the deal. All sounds good…..
Except said client was on a much-need R&R break in sunny Las Vegas. Worse, he’d ...
September 25, 2008
IBM recently released a report entitled (not so subtly) ‘the end of advertising as we know it.’ Based on a survey of 2,400 consumers and over 80 advertising experts, the survey found that ‘the next five years will hold more change for the advertising industry than the last fifty years ...
August 14, 2008
On the face of it, the latest IPA Bellwether survey makes for sombre reading. The top line finding is that, after one year, the credit crunch has now spread from banking and housing to the marketing sector itself.
Whilst this is no surprise to industry veterans (especially those of us who ...