IAB’s Lead Gen Taskforce hits the mark

September 18, 2009

As readers of this blog will know, the IAB Lead Generation Taskforce is the first group in the UK established to promote the benefits and opportunities of online lead generation, which saw a growth of 94% worldwide last year.   Sitting on the Taskforce is our very own Alex Attinger, who along ...

Online Lead Generation Taskforce releases its first report

May 25, 2009

Following Alex’s recent appointment to the Internet Advertising Bureau’s Lead Gen Taskforce, our MD recently attended his first meeting at the IAB’s Malkin Street offices in London’s Covent Garden.   And, yes Natasha, he walked there!   The Taskforce reviewed the release of its first whitepaper, written to provide a general overview of the ...

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