June 30, 2010
So, the news is out. Marketing Week has run an expose on Attinger Jack interactive’s latest innovation – LeadBooster. We’ve tried to hold onto the secret for a while but, somehow, the news has now leaked out.
What is LeadBooster? It’s a lead generation data pool with millions of high ...
March 6, 2009
David Attinger was published in this week's Marketing Week on the topic of sharing the risk between an ad agency and its clients. It's an important topic because we've found that clients are willing to continue spending even during a deep downturn if we are willing to share that risk with the conviction of ...